Last I looked, there were in excess of two thousand educational and non-profit organisations with estates in Second Life. Today, with a shade less than 3 months notice, Linden Lab announced that the discounts traditionally applied to those estates would be slashed from the start of the year, effectively doubling the cost of those installations.

Educational and non-profit organisations are, of course, the most price-sensitive organisations you’re likely to find, so the move seems to be difficult to justify for the Lab, unless it is desperate and clutching at revenue sources. I didn’t think it was, but I’m having a bit of difficulty reading this another way.

The time-frame given is too short for many of these organisations to make necessary budget or funding compensations, so it is reasonable to expect educational and non-profit estates to decline, perhaps with some clubbing together to maintain smaller holdings.

Some months ago, I spoke with Doctor Jason Zagami of Griffith University (Brisbane, Australia), who gave me his take on large, themed educational installations in Second Life for education.

“Less and less am I finding that I need a specific location to use [Second Life] for educational purposes. Other than student building activities (which can be done in various [sandbox locations]) there does not seem to be a real need to maintain a large themed location.”

“Most of the time we only use it as a place to begin before moving off to locations scattered throughout [Second Life]. We do like to gather for discussions, but I have a couple of sites elsewhere where I have rights to manage these processes.” – The Virtual Whirl: Virtual worlds must accommodate, adapt, evolve or die.

It certainly seems to be a recipe for the reduction of themed installations, and the shift to a smaller number of common-use spaces, and could have a significant negative effect on Linden Lab’s bottom line.

Possibly related posts

Linden Lab seeks to retain non-profits/education customers with short-term lock-in, Linden Lab explains slashing education/non-profit discounts, Poll-results: The best way of communicating with Linden Lab, Linden Lab layoffs continue, Who runs Linden Lab?

3 Responses to “Linden Lab to double pricing for education, non-profits”


  1. Exactly – The time frame is way to short, the price hike to drastic. This isn’t a fumbling attempt by the lab to raise some cash. This is showing education and non-profits the door in a back handed way. Whatever the current thinking is at LL for the future of SL. its very clear that education does not factor into the new world view.

  2. Loki says:

    What facilities do Educators need from a sim?

  3. @Loki–most in higher ed. need a place to build simulations and hold meetings. Average concurrency is low, generally, but peak concurrency for an event can be 70 or more when we hold meetings. My students don’t tend to come in-world and hang out; they come to do an assignment, then leave.

    I can think of only three students who socialized in SL during the course of a semester (of 100 in courses I’ve taught with SL). None of them are active in SL today.

    Educators will find what we need now in OpenSim implementations, either owned by us or hosted. Perhaps we didn’t make enough money for LL. I cannot think of another reason why they’d do this, unless they plan to cut the user base for a summer buy-out, after the US spring semester ends.

    Nonprofits with impressive builds they cannot export from SL are the most screwed of all, unless they can find additional funding and justify the expense.

    Finally, international schools are not on the US calendar, and LL is letting teens onto the main grid.

    For the teen merger in particular, it’s “left hand not knowing what the right does” from LL. That is not an unusual strategy from this dysfunctional company.



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