As customers or service users, our past experiences and our beliefs about a company, its support, products and services are frequently more important than the present actualities. Why? Because it’s what we believe to be true that drives our decisions, rather than what is actually true.
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    The corporate structure is actually an amazingly efficient thing. You can staff the majority of it with poorly-trained apes, and still do quite well. So, why am I so picky about meticulous corporate communications? Games publishers have been making increasing amounts of noise about the used market for games. So, let’s look at another industry example. Troubled developer, Realtime Worlds has gone into administration now – an insolvency measure few companies successfully return from. Selling Project: MyWorld could pull it off for them, however. Even without little corporate firewall issues with HTTP textures, corporate and education users still traditionally run afoul of Second Life’s unusual multi-port usage patterns, which can be blocked by default by zealous and sensible network administrators. Linden Lab’s staff reductions are apparently continuing as we push on through Q3 this year. So, a local games store has almost identical PS3 bundles on sale at the moment. From the literature, the only difference between the two bundles was that one came with “two free games” and the other came with “three free games.” Well, that and an AUD$100 difference in the price-tag. There are definitely people who are early-adopters of a product, idea, technology or service and there are people who are not. What there isn’t, is a clear division between the two, and being an early-adopter doesn’t necessarily mean what you think it means. Probably the most frequent question I’ve been asked over the last year or so is “Who runs Linden Lab?” It’s actually a very tough question to answer. 
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