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Featuring...
    While known under a variety of different names in different businesses and industries over the last decade, the ‘zot’ is an increasingly popular business and workpower metric, particularly in software development. While the zot is a highly variable sort of unit, its relationship to overall development costs and resources is actually quite specific. Illiteracy and innumeracy are widespread in our societies. Statistical and anecdotal information suggests it is becoming yet more widespread. It’s tempting to blame the Internet or educators, but really you need look no further than traditional media and business if you’re looking for the cause. The primary purpose of advertising is to influence people. There are secondary purposes, to be sure, but if it wasn’t for the primary purpose few (if any) would bother to spend money on advertising for its secondary purposes, alone. Somehow, businesses have gotten the notion that ‘having a conversation with your market’ is about using media to talk more. Last I looked, that was called PR. This is great. Really great stuff. There’s a whole list of things that don’t make you a dominant force in the marketplace, and they’re generally not the things you think they are. At one of the big shopping centres today. The Target store had a bunch of these signs liberally distributed about. If I cannot judge the quality and excellence of your company by your corporate communications, what can I judge it by? Jump to the new comic, or click the banner to begin at the first one:
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Well said. Actually, sometimes it ...
