By:
Tateru Nino
14 February, 2010
While known under a variety of different names in different businesses and industries over the last decade, the ‘zot’ is an increasingly popular business and workpower metric, particularly in software development.
While the zot is a highly variable sort of unit, its relationship to overall development costs and resources is actually quite specific.
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By:
Tateru Nino
2 February, 2010
Illiteracy and innumeracy are widespread in our societies. Statistical and anecdotal information suggests it is becoming yet more widespread. It’s tempting to blame the Internet or educators, but really you need look no further than traditional media and business if you’re looking for the cause.
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By:
Tateru Nino
19 January, 2010
The primary purpose of advertising is to influence people. There are secondary purposes, to be sure, but if it wasn’t for the primary purpose few (if any) would bother to spend money on advertising for its secondary purposes, alone.
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3 Comments »
By:
Tateru Nino
15 January, 2010
Somehow, businesses have gotten the notion that ‘having a conversation with your market’ is about using media to talk more.
Last I looked, that was called PR.
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By:
Tateru Nino
10 January, 2010
This is great. Really great stuff.
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By:
Tateru Nino
9 January, 2010
There’s a whole list of things that don’t make you a dominant force in the marketplace, and they’re generally not the things you think they are.
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By:
Tateru Nino
21 December, 2009
At one of the big shopping centres today. The Target store had a bunch of these signs liberally distributed about.
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By:
Tateru Nino
20 December, 2009
If I cannot judge the quality and excellence of your company by your corporate communications, what can I judge it by?
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4 Comments »
By:
Tateru Nino
18 November, 2009
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