Dwell On It » Advertising

Advertising context failure

Tateru Nino — Mon, 09 Aug 2010 14:44:40 +0000

I’d pretty much call this a failure of contextual advertising placement.


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Results not typical

Tateru Nino — Mon, 05 Oct 2009 18:04:32 +0000

Oh, I get tired of that. “Results not typical” and “for illustrative purposes only.”

Well, the Federal Trade Commission’s handing down new guidelines on advertising and endorsements. “Results not typical” won’t be acceptable anymore. It also affects celebs, bloggers and endorsements of all sorts.


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Interest matters

Tateru Nino — Wed, 05 Aug 2009 11:48:07 +0000

A short, but true tip you’ll hear in dozens of forms around board-room tables, that everyone seems to forget as soon as they leave the room. Distilled down to its core:

A hundred people who have a conversation about your brand are worth far more than a hundred-thousand who drive past your billboard.

Booth-babes

Tateru Nino — Tue, 28 Jul 2009 06:40:18 +0000

Nothing a games-publisher does says “We have no respect whatsoever for our customers” than booth-babes – except perhaps the EA Sports division.

I know, some of you EA marketing folks are among the regular readers here, and I’m not tarring you all with the same brush, but you might want to hide under your desks for a few minutes, because I’m going to speak very plainly.

An awkward moment

Tateru Nino — Wed, 22 Jul 2009 08:11:32 +0000

Donation etiquette

Tateru Nino — Sun, 19 Jul 2009 07:27:37 +0000

Some of you obviously have noticed the donation button over there in the sidebar.

I’m not really sure what the etiquette for these donations are is, exactly.

Tinkering away

Tateru Nino — Mon, 11 May 2009 05:09:33 +0000

Well, it has been most of a day now with the new blogging setup and, so far as I am aware, it hasn’t brought about the downfall of Western Civilization, nor have any readers been accidentally incinerated. At least not yet.

Where has all the advertising gone? The failure of sudden success

Tateru Nino — Thu, 30 Apr 2009 08:26:00 +0000

You may have noticed that around the middle of April, after a bit of a stretch of inactivity, I worked things over, created the comic archive, updated all my Google AdSense advertising blocks. After quite a while with no revenue from AdSense, the new adblocks seemed to be targeting very well on the whole, and with some general reworking dail Read more ...


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