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Featuring...
    While known under a variety of different names in different businesses and industries over the last decade, the ‘zot’ is an increasingly popular business and workpower metric, particularly in software development. While the zot is a highly variable sort of unit, its relationship to overall development costs and resources is actually quite specific. Illiteracy and innumeracy are widespread in our societies. Statistical and anecdotal information suggests it is becoming yet more widespread. It’s tempting to blame the Internet or educators, but really you need look no further than traditional media and business if you’re looking for the cause. If you ask someone if something can or can’t be considered ‘mainstream’, the usual response involves numbers. User numbers, audience numbers, profits. Stuff like that. The thing is that the idea that large audiences = mainstream is essentially fallacious. You tend to get much larger audiences for mainstream things, but not always. Something that is mainstream can have very small numbers indeed. Then we say it has ‘niche appeal’. Quite a lot of things we think of as mainstream fall into that category. News-writing is kind of funny in all sorts of ways. I’ve talked about some of those ways before. One of the problems involves delays. Somehow, businesses have gotten the notion that ‘having a conversation with your market’ is about using media to talk more. Last I looked, that was called PR. Here’s the thing I don’t get. People talk as if they expect life to just cease or suspend itself while certain activities are performed. What the heck is up with that? Isn’t the point of social media to be able to connect and listen to people who are beyond or outside the group that is defined by your existing relationships, blood ties, marriages, workplace, and whatever assorted dark pacts? “Dark Fantasy” is often used to indicate an alternative to fantasy genres and settings that are Tolkien-esque. Some people are just trouble. Everything seems to be going along smoothly, and then one of them comes along and the applecart is left weeping in a corner of the market, so to speak. We’re talking social and organizational friction rather than direct acts. Actually, very few people are actually really trouble. It’s more of a circumstantial thing, and circumstances can be changed. 
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