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Your local newspaper is always quick to report on some Internet site or other being a haven for perverts.

I think it’s actually jealousy.

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Troubled developer, Realtime Worlds has gone into administration now – an insolvency measure few companies successfully return from. Selling Project: MyWorld could pull it off for them, however.

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Until next time

By: Tateru Nino

Everybody makes mistakes.

You do. I do. We all do.

Mistakes are an inevitable part of living and learning. We make mistakes all the time, we learn from them and we move on.

There are, however, two broad categories of mistake. There’s the honest mistake, and there’s the institutional error.

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Contact

By: Tateru Nino

Anecdotally, the more useful a platform is for holding a conversation, the less likely people are to accept friend-requests or return follows.

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Conversationally speaking

By: Tateru Nino

Somehow, businesses have gotten the notion that ‘having a conversation with your market’ is about using media to talk more.

Last I looked, that was called PR.

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Social richness

By: Tateru Nino

Isn’t the point of social media to be able to connect and listen to people who are beyond or outside the group that is defined by your existing relationships, blood ties, marriages, workplace, and whatever assorted dark pacts?

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Talking about your brand

By: Tateru Nino

The most important statements people are making about your brand, especially in social media like Twitter, Plurk and Facebook don’t mention your brand by name. It might be mentioned before, or after, but the key points that you really want to be hearing rarely have your brand-name in them.

Unless you’re already a part of the conversation, you’re missing the most important statements that your market is making about you.

Social networking narcissism

By: Tateru Nino

The WSJ carries a piece called How Facebook Ruins Friendships. The author writes,

Like many people, I’m experiencing Facebook Fatigue. I’m tired of loved ones—you know who you are—who claim they are too busy to pick up the phone, or even write a decent email, yet spend hours on social-media sites, uploading photos of their children or parties, forwarding inane quizzes, posting quirky, sometimes nonsensical one-liners or tweeting their latest whereabouts. (“Anyone know a good restaurant in Berlin?”)

It’s attributed to narcissism, and they wish our friends would stop boring us all with this trivial stuff.

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A number of virtual environments are fighting for mainstream acceptance and popularity. Yet those same environments often select names for their users that then need explaining and encourage the mainstream to look askance.

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