The media peddles two basic perceptions about Second Life, and Linden Lab has its work cut out for it if it wants to overcome even one of them.
The two problem perceptions are: “No one is there, not much is going on” and of course the classic stench-of-shame, that there’s some sort disgraceful stigma attached with being associated with Second Life.
And of course neither one of them is really true… but neither one of them is actually false either, and that makes it a tough sell.











