Jul 23 2011

Any sufficiently large social network based solely on real-names becomes unusable.

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I’ve done another round with Google PR, because what they told me last time didn’t make a whole lot of sense with what Google was doing with Google Plus/Profiles users at that time. What they told me now makes even less sense, because things are increasingly weird, and Google is giving me the same line.

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So, why is Google pushing so hard for your wallet name on Google Plus and Google Profiles? Some say that it’s because of “Marketers and Advertisers”. Horse feathers! I don’t even know who started that notion. They don’t care about the name in your wallet, whether you dress up in latex or pretend to be a fairy princess. Long as you’re clicking and buying, nobody cares who you are.

Alternatively, you could easily point to Orkut and say “Look at that. It became a polluted mess – a disaster – in just months. Nobody wants that again.” Indeed, nobody does, but this method isn’t a workable way to avoid it, and Google would already know that.

No, this is about pants. Metaphorical pants, leastways.

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In the midst of all the identity kerfuffle with Google Plus, Linden Lab’s beta social networking framework has brought me to the realisation of why I didn’t click with Avatars United, and why much the same thing is bothering me about Google’s stance towards Google Plus.

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