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    The most important statements people are making about your brand, especially in social media like Twitter, Plurk and Facebook don’t mention your brand by name. It might be mentioned before, or after, but the key points that you really want to be hearing rarely have your brand-name in them. Unless you’re already a part of the conversation, you’re missing the most important statements that your market is making about you. “Marketing intelligence firm Pear Analytics found that 40% of the tweets flowing on the site were about someone eating a sandwich or some other “pointless babble,” and 37% were parts of conversations.“ – Information Week. Well, wake up and smell the culture. Twitter, virtual environments, television, radio, water-cooler conversations, blogs, Facebook walls … this is who we are, honey. That’s the susurration of culture, the sounds of our societies being themselves. (or with any other social media) The single biggest mistake you can make with any form of social media (aside from violating the terms-of-use, of course) is letting someone else tell you the dos and don’ts, or otherwise dictate the ways they think you should be using it. Immersion occupies an interesting and multifaceted place in our societies and cultures. It is a quality of focus and attention. It’s what your boss wishes you had more of when it comes to your tasks and meetings. It’s what your teachers wish you had more of when it comes to lessons and homework. It’s what your spouse wishes you had more of when it comes to the dishes, cooking and the laundry. It’s what your kids wish you had more of when they’re telling you about their day. And when we wind up immersed in anything else – particularly if it is something personally enjoyable or fulfilling – it is considered deeply suspect and somehow wrong. ABC (that’s the American ABC, not the Australian one) has picked up V: The Series for its mid-season 2009-2010 schedule. Congratulations go out to Jace Hall and the cast and crew. Ever wonder why twitter spammers keep on trying, even though the Twitter folks themselves keep stepping on them? It’s the courtesy-follow. Novel H1N1 (otherwise known as swine flu) caused quite the stir and a fair bit of fear. I’d hardly call it a panic, though there are plenty of others who are referring to what happened as one. More like apprehension and trepidation. While twitter and blogs are getting the primary blame for spreading ‘panic’, the reach of it and the demographics that appear to have been the most affected seem to lay the blame on television, and to a lesser degree newspapers and related services. Whatever social media might or might not have had to say about novel H1N1, television was saying it louder, more sensationally, more frequently and in prime-time. By contrast, the CDC was feeding far more subdued and less sensational reports into twitter, which were being spread around in turn. My partner and I have recently been watching Joss Whedon’s Dollhouse. Firstly, we can see why a lot of Whedon fans might be disappointed in it. It doesn’t carry the same sort of ‘flavour’ as previous works. Buffy and Firefly had a fairly strong sense of adventure. Dollhouse doesn’t have that. But there’s actually nothing really wrong with it. We started watching with no preconceptions as to genre or style, and we’ve so far been very impressed with the results. It’s complex, dark, morally ambiguous, and the cast is doing a tremendous job. It’s got to be hard for Whedon. We think Dollhouse has an awesome flavour, but if it isn’t the flavour you are expecting you can be disappointed. Roast beef and chocolate are both great flavours, but if you get roast beef when you’re expecting chocolate, that’s going to be somewhat offputting. We, personally, are enjoying it hugely. That doesn’t mean you will, or that you should. It doesn’t mean that you’re not being fair to the series. This sort of thing is hugely subjective and what you think about the show is no less valid than what I think about it. If it’s something you like, though, or that you want to see continue, there’s a twitter campaign to encourage Fox to go with Season 2. Thanks to the charming Felicia Day for the heads-up. Dollhouse. It’s not Firefly, but that doesn’t mean it can’t be satisfying in its own way. 
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