Dwell On It » Twitter

Talking about your brand

Tateru Nino — Fri, 25 Sep 2009 15:16:18 +0000

The most important statements people are making about your brand, especially in social media like Twitter, Plurk and Facebook don’t mention your brand by name. It might be mentioned before, or after, but the key points that Read more ...

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Wake up and smell the culture

Tateru Nino — Mon, 17 Aug 2009 04:34:01 +0000

“Marketing intelligence firm Pear Analytics found that 40% of the tweets flowing on the site were about someone eating a sandwich or some other “pointless babble,” and 37% were parts of conversations.“ – Information Week.

Well, wake up and smell the culture. Twitter, virtual environments, television, radio, water-cooler conversations, blogs, Facebook walls … this is who we are, honey. That’s the susurration of culture, the sounds of our societies being themselves.


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The biggest mistake you can make with twitter

Tateru Nino — Fri, 31 Jul 2009 16:59:40 +0000

(or with any other social media)

The single biggest mistake you can make with any form of social media (aside from violating the terms-of-use, of course) is letting someone else tell you the dos and don’ts, or otherwise dictate the ways they think you should be using it.

Deviancy and the balance of immersion

Tateru Nino — Tue, 07 Jul 2009 05:47:25 +0000

Immersion occupies an interesting and multifaceted place in our societies and cultures. It is a quality of focus and attention. It’s what your boss wishes you had more of when it comes to your tasks and meetings. It’s what your teachers wish you had more of when it comes to lessons and homework. It’s what your spouse wishes you had more of when it comes to the dishes, cooking and the laundry. It’s what your kids wish you had more of when they’re telling you about their day.

And when we wind up immersed in anything else – particularly if it is something personally enjoyable or fulfilling – it is considered deeply suspect and somehow wrong.


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Tactical corsets

Tateru Nino — Mon, 15 Jun 2009 03:44:47 +0000

Now this is a darn fine idea.

V: The Series reimagined on ABC

Tateru Nino — Sat, 23 May 2009 04:00:38 +0000

ABC (that’s the American ABC, not the Australian one) has picked up V: The Series for its mid-season 2009-2010 schedule. Congratulations go out to Jace Hall and the cast and crew.

Twitterspammers

Tateru Nino — Fri, 22 May 2009 17:51:07 +0000

Ever wonder why twitter spammers keep on trying, even though the Twitter folks themselves keep stepping on them? It’s the courtesy-follow.


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Who spread the fear?

Tateru Nino — Mon, 18 May 2009 18:54:20 +0000

Novel H1N1 (otherwise known as swine flu) caused quite the stir and a fair bit of fear. I’d hardly call it a panic, though there are plenty of others who are referring to what happened as one. More like apprehension and trepidation.

While twitt Read more ...


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Twitter for Dollhouse season 2

Tateru Nino — Fri, 08 May 2009 05:00:00 +0000

My partner and I have recently been watching Joss Whedon’s Dollhouse.

Firstly, we can see why a lot of Whedon fans might be disappointed in it. It doesn’t carry the same sort of ‘flavour’ as previous works. Buffy and Firefly had a fairly strong sense of adventure. Read more ...


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I may not know much about socmedia, but I know what I like

Tateru Nino — Sat, 02 May 2009 05:08:00 +0000

A gold star goes to Domino’s Australia (the pizza chain) for their twitter account. You see, most companies who get on to social media basically think of it as yet another one-way medium to broadcast hopeful messages to the already-faithful.

Domi Read more ...


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Twitter vs Plurk

Tateru Nino — Fri, 06 Jun 2008 11:10:00 +0000

Twitter provides essentially a linear, one-dimensional stream of updates. You follow the people you’re interested in the updates from, and you don’t follow the ones you’re not (though people can still essentially contact you by addressing a tweet to you). Back-and-forth conversations Read more ...


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