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Why do marketers like Facebook so much? Because they can pretend that they’ve got user-brand-engagement.

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There seems to be some confusion over the fact that Linden Lab still has projects in the works when they’re following all the steps you’d expect from a company that is getting ready for sale. Well, you have to have ongoing development and projects. Otherwise where you end up is not a sale, it’s liquidation.

Unless you’re selling for scrap, what you’re selling is a business. A going concern. If it’s an inert corpse, the best you can hope for is scrap prices – and what you’ll probably get is a mediocre bid at auction. A key part of trimming for a sale is ramping up, because a buyer isn’t buying into what you have now – they’re buying into what you will be in a year.

All of that said let’s look at things from a slightly different angle.

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Sep 15 2010

The media peddles two basic perceptions about Second Life, and Linden Lab has its work cut out for it if it wants to overcome even one of them.

The two problem perceptions are: “No one is there, not much is going on” and of course the classic stench-of-shame, that there’s some sort disgraceful stigma attached with being associated with Second Life.

And of course neither one of them is really true… but neither one of them is actually false either, and that makes it a tough sell.

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According to Amanda Van Nuys (who mentioned it on Facebook), Linden Lab is hunting around for a boutique branding agency in the San Francisco area.

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