So, what ever happened to marketing and PR? As an art and a science, did they even make it into the 21st century, or did they fall into a ditch somewhere, and we never noticed?
Before we get started, I’m not saying that that all marketing and PR is bad or wrong nor that everyone who does them is rubbish. There are certainly still exemplars, but if you want a bland, ineffective and banal image – well, that’s the way to bet, because that’s what so much of the industry seems to be delivering.
Some people – indeed many people – feel that the Internet should be a fundamental utility and be handled in a similar way to other basic utilities.
I find it hard to disagree with that, but in many respects, I feel it already is.
Alright, all of you armchair Second Life lawyers. Let’s turn the whole debate about Second Life’s new Terms of Service on its head, because looking at this from another perspective might be very helpful.
The question will be, what rights do you think Linden Lab needs in its Terms of Service to carry on the Second Life business as it stands today, without getting mired in lawsuits?
Second Life’s new Terms of Service make perfect sense, and are pretty much exactly what they need to be.
It’s just the communication about them that are rubbish.
Okay, maybe the legal team as well. Okay, okay. Maybe the ToS (Terms of Service) itself too – but that’s in an entirely different way.
Hmmm… Let me back up a moment and take another run-up at this.