Linden Lab pulled down the Starter Vehicle Pack that was a part of its Friday launch of Second Life on Amazon within just minutes or within a couple of hours of the announcement of its availability, depending on whom you ask.
The pack included a hoverboard vehicle and L$1000 (a little under four US dollars in Second Life currency) and was limited to one-per-customer. Intended to sell for USD9.95, the pack was a free promotion for the weekend, but was removed quite promptly after the announcement.
Peter Gray, spokesperson for Linden Lab, tells us why the offer was pulled.
A short time ago, Linden Lab announced that Second Life was available through Amazon, along with a number of content bundles. I have to confess that I find this development plain embarrassing for a couple of reasons.
Daniel Voyager has pictures of the new animated selector for starter avatars for the Second Life registration process. I’ve got a picture of my own, as it happens.
Virtual environments, like Second Life and Blue Mars, are thoroughly reliant on the strength of their digital economies, with the sale and trade of both virtual and non-virtual goods and services between users forming a constant stream of revenue into which the operator can skim in order to pay the bills for the infrastructure that makes it all actually go.
Seeking to extend those virtual environments into other areas, like mobile devices, is only natural – at least insofar as it is technically possible to do so – and in order to maintain the richness of the experience (as well as maintaining the revenue stream for the operator) the economy needs to tag along in some form.
Apple’s new app store rules aren’t going to make that very easy, however.