In the 2 weeks since it opened on 15 June, Duran Duran’s presence in Second Life (Duran Duran Universe/DDU) has attracted just 165 unique visitors. That’s one in ten-thousand active Second Life users.

Now, before you jump to any conclusions, I’m not criticising the results here. I’m explaining them.

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Back in 2006, Duran Duran announced that it would be coming to Second Life. For a long time, nothing happened. In fact, nothing continued to happen. Duran Duran never showed or opened up their site. After a while, though, most every major news outlet from the BBC to the New York Times reported that Duran Duran had in fact appeared in Second Life – which reflects rather poorly on the state of professional journalism, alas.

Now Duran Duran has announced that they’re actually going to open up their Duran Duran Universe site in Second Life at last, after almost five years.

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