Henk Rogers named CEO of Avatar Reality, inc.

Entrepreneur and Interactive Entertainment Visionary Expands Role at 3D Virtual World Company.

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Avatar Reality, developers of the premium 3D virtual world and social platform, Blue Mars, today announced the release of Blue Mars Mobile 1.1, a free application for iPhone®, iPad™, and iPod Touch®. The new version features several enhancements, including thousands of fashions, accessories and other virtual items available for In-App purchase, all of which are user generated by the Blue Mars development community. Users also have access to several free items, which were provided by developers as well.

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Not to be taken internally HONOLULU, HI, FEB. 4, 2011 — Avatar Reality, developers of the premium 3D virtual world and social platform, Blue Mars, today announced the release of Blue Mars Mobile, its first application for iPhone®, iPad™, and iPod Touch®. Available for free, the app provides a new level of accessibility to Blue Mars and broadens its reach beyond the PC.

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Keep this press-release out of reach of children. Online 3D Space Provides Innovative and Cost-Efficient Way for Businesses to Meet, Collaborate, and Showcase Their Products

DLAB, a multi-disciplinary team of designers, researchers and digital specialists based within the Institute of Digital Innovation at Teesside University, announced today the upcoming launch of OnLand, an online business district designed to provide an innovative and cost-efficient way for firms to collaborate. OnLand is powered by Blue Mars, an online high definition 3D virtual world platform created by Avatar Reality, Inc., and allows users to conduct business in interactive showrooms, boardrooms and meeting spaces.

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