So, you say Linden Lab are a big batch of screw-ups who can’t organise an effective anniversary celebration for Second Life without messing it up? You say they’ve kept getting in the way and the way they’ve handled delicate and sensitive issues is a mess?

You think you can do better?

Now’s your chance.

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Way back when, I organised Second Life’s third anniversary (somewhat erroneously called SL3B). According to what I’ve been told by Linden Lab in the past, it was the single most successful anniversary event, involving more Second Life users (new and old) than any other – and by quite a large margin.

Now, while it was a heck of a job putting it together (I think I spent over 700 hours, just myself, on it) it had two key differences to all of the other anniversary events that have come afterwards. Firstly, it wasn’t centralised, and secondly, Linden Lab was barely involved.

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Jun 13 2011

It’s that time of year again, as the Second Life anniversary season is upon us. Every year, around this time, the Lab does something daft that raises a stink among Second Life users. It’s regrettable, but you can practically set your calendar by it.

Usually, it has something to do with nipples. This time, it’s copyright.

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