Second LifeAlright, all of you armchair Second Life lawyers. Let’s turn the whole debate about Second Life’s new Terms of Service on its head, because looking at this from another perspective might be very helpful.

The question will be, what rights do you think Linden Lab needs in its Terms of Service to carry on the Second Life business as it stands today, without getting mired in lawsuits?

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Second LifeSecond Life’s new Terms of Service make perfect sense, and are pretty much exactly what they need to be.

It’s just the communication about them that are rubbish.

Okay, maybe the legal team as well. Okay, okay. Maybe the ToS (Terms of Service) itself too – but that’s in an entirely different way.

Hmmm… Let me back up a moment and take another run-up at this.

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An image of the starter-pack's promotional graphic on the Amazon.com Web-siteLinden Lab pulled down the Starter Vehicle Pack that was a part of its Friday launch of Second Life on Amazon within just minutes or within a couple of hours of the announcement of its availability, depending on whom you ask.

The pack included a hoverboard vehicle and L$1000 (a little under four US dollars in Second Life currency) and was limited to one-per-customer. Intended to sell for USD9.95, the pack was a free promotion for the weekend, but was removed quite promptly after the announcement.

Peter Gray, spokesperson for Linden Lab, tells us why the offer was pulled.

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A group of Second Life avatarsA short time ago, Linden Lab announced that Second Life was available through Amazon, along with a number of content bundles. I have to confess that I find this development plain embarrassing for a couple of reasons.

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