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A fourth word

Fast. Easy. Fun. Three words that Linden Lab is using to measure every decision it now makes for Second Life.

I think it is missing an important fourth word.


Linden Lab is a service provider. People can and do use services that they do not feel trust for… but only so long as they feel they have to.

Trust is a key to retention, and is important in word-of-mouth advertising and in public relations.

Trust is – or should be – a key foundation in decision-making by a service provider. Trust isn’t something you can plausibly claim, it’s something that you engender, or something that you squander.

If you don’t have trust who, in the long-term, is going to care how fast, easy or fun it is?

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