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Second Life According to advertise.secondlife.com, the advertising beta will be shut down at the end of this month. Six whole months? Wow, that really flew by.

It was certainly an interesting idea, but I cannot reasonably speculate to the failure of the beta, as I have to admit that I’ve never actually seen an ad from this programme, to my knowledge.

Surely, they must have been displayed somewhere – somewhere that I didn’t happen to go, or in some slice of time when I was looking away or getting coffee or something. Or perhaps it was just so unobtrusive that it failed to pass ordinary perceptual screening.

So, you tell me instead – why did this programme fail?

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