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Back in 2006, Duran Duran announced that it would be coming to Second Life. For a long time, nothing happened. In fact, nothing continued to happen. Duran Duran never showed or opened up their site. After a while, though, most every major news outlet from the BBC to the New York Times reported that Duran Duran had in fact appeared in Second Life – which reflects rather poorly on the state of professional journalism, alas.

Now Duran Duran has announced that they’re actually going to open up their Duran Duran Universe site in Second Life at last, after almost five years.

Well, it’s been announced a second time, leastways. I’m not exactly sure how high my confidence level is in that opening right now.

Nevertheless, here’s the announcement and a note by DDU Community Manager, Chrissy Welinder:

The Duran Duran Universe is just about ready to open! Debuting on June 22nd, the DDU will soon be unveiled for ALL to see. If you haven’t yet registered on Second Life, and would like to take a look around, you can visit SECOND LIFE and get yourself acquainted with every thing before the DD world officially opens its doors.

We have a welcome message from Chrissy, the DDU community manager who keeps everything running smoothly. We are all excited to see you (in avatar form, of course) in the DD Virtual World !

Dear Duran Duran fans and Second Life visitors!

The Duran Duran Universe – the permanent virtual residence of and by the band Duran Duran in Second Life – will soon open its gates.
I am so very thrilled about it that I can hardly find any words. I am very happy to have had the opportunity to be the proud witness to the birth of a magic masterminds brainchild and I feel even more honoured to now share this amazingly beautiful wonderland with you.

From the top of the lipstick tower high in the Azizi sky to the underwater UFO Club in the Sanhedralite sea the Duran Duran Universe is packed full of wonderful artistic treasures, interactive features, innovative multimedia and exciting events and games. All carefully chosen by the band members as part of their motto: “designed to make people party!”

I am looking forward to welcoming you all personally in the DDU – join the adventure and meet me there!

Chrissy Welinder
DDU Community Manager

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