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Early last year, Linden Lab ran a “Become your avatar” marketing-campaign featuring side-by-side images of people with their Second Life avatars. While one of the very few marketing-campaigns that Linden Lab has mounted, to the best of my knowledge the effort was largely a flop.

Undaunted, Linden Lab is repeating the campaign with a few tweaks.

Linden Lab put out a casting call for the new campaign last week – though, applications closed earlier today. I’ve been ill, so I haven’t been able to keep up as well as I might.

I’m honestly not sure what Linden Lab hopes to gain from the campaign this time around. The message delivered was muddy, apparently poorly understood, and easily ridiculed. I’d like to think that whatever tune-ups Linden Lab might be giving the campaign this time around might improve response, but I’m not holding my breath.

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