So, what ever happened to marketing and PR? As an art and a science, did they even make it into the 21st century, or did they fall into a ditch somewhere, and we never noticed?
Before we get started, I’m not saying that that all marketing and PR is bad or wrong nor that everyone who does them is rubbish. There are certainly still exemplars, but if you want a bland, ineffective and banal image – well, that’s the way to bet, because that’s what so much of the industry seems to be delivering.