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So, what ever happened to marketing and PR? As an art and a science, did they even make it into the 21st century, or did they fall into a ditch somewhere, and we never noticed?

Before we get started, I’m not saying that that all marketing and PR is bad or wrong nor that everyone who does them is rubbish. There are certainly still exemplars, but if you want a bland, ineffective and banal image – well, that’s the way to bet, because that’s what so much of the industry seems to be delivering.

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Some people – indeed many people – feel that the Internet should be a fundamental utility and be handled in a similar way to other basic utilities.

I find it hard to disagree with that, but in many respects, I feel it already is.

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The image of Tateru Nino's Second Life avatar, as if printed in a bookAlts (AKA alternate accounts) exist in pretty much every online and offline service, from Second Life to Social Security. Usually, identifying an online alt is just a little bit easier than identifying an offline alt.

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The Microsoft Touch Mouse

The time came yesterday for a new mouse. The cordless mouse that I’ve been using, while faithful for some time, has been getting increasingly dicky. The rubber tyre on the mouse-wheel had stretched and scrolling and middle-clicking often yielded unexpected results and directions.

I eyeballed the digital rodentia at the local JB-HiFi store without the intent to purchase anything right away, but ended up walking out with a brand new Microsoft Touch Mouse ($100AUD). It was the largest mouse on the shelves, and my hands are large with long, slender fingers. Most of the rodentia on offer weren’t as long as my index finger, let alone comfortably large enough to rest a hand on.

Here’s the short version: Don’t buy this mouse. Do not be seduced by its apparent features and sleek curves, for it has a wicked design flaw.

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