According to Saffia Widdershins, in 2008, Philip Rosedale, at a meeting with significant Second Life content creators in San Francisco said: “As goes Grendel’s, so goes the Grid.”

He was referring to one of the more famous venues in Second Life, Grendel’s Children, a bazaar of high-quality, cheap avatars, ranging from spirits and sprites to anthropomorphs and dragons [Web-site]. In 2007, I wrote it up for Massively as one of Second Life’s “must see” sites, and I believe that it still is. GC’s owner/operator Flea Bussy put US$14,400 each year into the virtual land that supported the venue. Up until now.

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