Social media news sites that feature voting on stories (like Digg, Slashdot, or Reddit) normally are populated with a large population of people who – without any particular basis for doing so – will bury a Second Life story faster than a dead budgerigar that’s starting to smell. Unless that story says something that appeals to popular, but incorrect, prejudices about Second Life, in which case it’s more than likely to be voted up to the front page in short order.

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