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Way back when, I organised Second Life’s third anniversary (somewhat erroneously called SL3B). According to what I’ve been told by Linden Lab in the past, it was the single most successful anniversary event, involving more Second Life users (new and old) than any other – and by quite a large margin.

Now, while it was a heck of a job putting it together (I think I spent over 700 hours, just myself, on it) it had two key differences to all of the other anniversary events that have come afterwards. Firstly, it wasn’t centralised, and secondly, Linden Lab was barely involved.

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