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I’m going to talk about expectation management and Second Life, so it is only fitting that I first talk about Star Wars, in 1977.

That Star Wars film (Episode IV, the first one made) was the most spoilerific effort that I have ever seen. For months before the premiere of the film the media was saturated with character-bios, plot summaries, clips of the film, and making-of featurettes.

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Ever wonder why publishers – when they are talking about games, television programmes, movies and such – refer to them as “franchises”?

What it boils down to is copyright and derived works.

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CIC on the Battlestar Pacifica

Universal Studios has filed infringement notices to Linden Lab, over user-generated content relating to its Battlestar Galactica properties – one of several very successful role-playing themes in Second Life.

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