Jul 29 2011

An Ubisoft representative told PC Gamer that their new “Always On” DRM scheme, that requires continuous connection to Ubisoft’s security servers, resulted in “a clear reduction in piracy of our titles which required a persistent online connection, and from that point of view the requirement is a success.”

I wonder if “a clear reduction” is larger than the 16% reduction in Ubisoft’s full-year sales for the first year of the DRM scheme’s operation, or the 36% reduction in sales for Q1.

If that level of “success” keeps up, Ubisoft may have to abandon that DRM system entirely before successfully reducing piracy sends them broke.



The general tumult and controversy surrounding the RedZone system in Second Life is just a symptom. Indeed, even RedZone itself is a symptom.

There are deeper issues at work here.

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