The Second Life Terms of Service (ToS) comprise over 45,000 words, spread across roughly 20 documents (including Wiki pages), all of which you must warrant that you’ve read and understood and agreed to before you can access Second Life or its forums.
I read the whole thing. Every time. It takes quite a while to go through it all, especially because it is written in The Black Speech of Lawyers. You probably don’t read it. Probably hardly anyone does.
And that, actually, is a major user-retention issue.
That seems like a fairly simple question on the surface, and – in many senses – it actually is fairly simple, with fairly simple answers. You have to think it through a little bit to actually get to that simplistic core, however.
Alright, all of you armchair Second Life lawyers. Let’s turn the whole debate about Second Life’s new Terms of Service on its head, because looking at this from another perspective might be very helpful.
The question will be, what rights do you think Linden Lab needs in its Terms of Service to carry on the Second Life business as it stands today, without getting mired in lawsuits?
Linden Lab pulled down the Starter Vehicle Pack that was a part of its Friday launch of Second Life on Amazon within just minutes or within a couple of hours of the announcement of its availability, depending on whom you ask.
The pack included a hoverboard vehicle and L$1000 (a little under four US dollars in Second Life currency) and was limited to one-per-customer. Intended to sell for USD9.95, the pack was a free promotion for the weekend, but was removed quite promptly after the announcement.
Peter Gray, spokesperson for Linden Lab, tells us why the offer was pulled.