Second LifeAlright, all of you armchair Second Life lawyers. Let’s turn the whole debate about Second Life’s new Terms of Service on its head, because looking at this from another perspective might be very helpful.

The question will be, what rights do you think Linden Lab needs in its Terms of Service to carry on the Second Life business as it stands today, without getting mired in lawsuits?

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So, imagine for a moment, that you were in charge of advertising Second Life at Linden Lab. What sort of ads would you run? Where would you have them placed? What sort of things would you emphasise in your advertising?

Or would you not advertise at all, or maybe hold off on advertising it until some specific thing came to pass?

Because, you know, I’m curious as to what you’d do in that position.


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