Under Ball State’s terms of agreement with Avatar Reality, the university will begin to fully operate Blue Mars for non-commercial purposes, expand upon the source code, increase its research and academic initiatives, and enhance the community of Blue Mars. In addition, Ball State will continue to deliver original content on Blue Mars as it has done in the past.

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Henk Rogers named CEO of Avatar Reality, inc.

Entrepreneur and Interactive Entertainment Visionary Expands Role at 3D Virtual World Company.

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Avatar Reality, developers of the premium 3D virtual world and social platform, Blue Mars, today announced the release of Blue Mars Mobile 1.1, a free application for iPhone®, iPad™, and iPod Touch®. The new version features several enhancements, including thousands of fashions, accessories and other virtual items available for In-App purchase, all of which are user generated by the Blue Mars development community. Users also have access to several free items, which were provided by developers as well.

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Not to be taken internally HONOLULU, HI, FEB. 4, 2011 — Avatar Reality, developers of the premium 3D virtual world and social platform, Blue Mars, today announced the release of Blue Mars Mobile, its first application for iPhone®, iPad™, and iPod Touch®. Available for free, the app provides a new level of accessibility to Blue Mars and broadens its reach beyond the PC.

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